전자책 무제한 정액제의 소비자 이용행태 분석: 가격제 선택과 구독 갱신, 그리고 전자책 구매에 관하여Subscribing to an All-You-Can-Read E-Bookstore: Tariff Choice, and Contract Renewal for E-Book Purchases

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dc.contributor.author홍진표ko
dc.contributor.author오원석ko
dc.date.accessioned2021-03-26T03:51:08Z-
dc.date.available2021-03-26T03:51:08Z-
dc.date.created2021-03-03-
dc.date.created2021-03-03-
dc.date.issued2020-02-
dc.identifier.citationInformation Systems Review, v.22, no.1, pp.91 - 111-
dc.identifier.issn1229-5078-
dc.identifier.urihttp://hdl.handle.net/10203/282095-
dc.description.abstractE-book markets are currently moving through a period of disequilibrium as new pricing structures (i.e., flat-fee subscriptions) are rapidly embraced by major vendors. On the basis of a novel dataset, we investigate how the availability of “all-you-can-read” pricing programs influences consumers’ tariff choice and contract renewal behaviors. Consistent with the rational choice framework, the findings suggest that most e-book consumers significantly gain from subscription-based tariffs. Power readers prefer flat-fee subscriptions, and those that have economically benefited renew their subscription. However, we also find some other intriguing results. Among the three subscription designs examined, the 1-week plan affords consumers more economic benefits than do 1-day or 1-month programs. Finally, iOS users are more inclined to select subscription models than are Android users because of the absence of in-app purchase functionalities for the former. The unavailability of in-app purchase affects tariff choices and transaction patterns as it increases transaction costs.-
dc.languageEnglish-
dc.publisher한국경영정보학회-
dc.title전자책 무제한 정액제의 소비자 이용행태 분석: 가격제 선택과 구독 갱신, 그리고 전자책 구매에 관하여-
dc.title.alternativeSubscribing to an All-You-Can-Read E-Bookstore: Tariff Choice, and Contract Renewal for E-Book Purchases-
dc.typeArticle-
dc.type.rimsART-
dc.citation.volume22-
dc.citation.issue1-
dc.citation.beginningpage91-
dc.citation.endingpage111-
dc.citation.publicationnameInformation Systems Review-
dc.identifier.kciidART002564002-
dc.contributor.localauthor오원석-
dc.description.isOpenAccessN-
dc.subject.keywordAuthore-Book-
dc.subject.keywordAuthorDigital Good-
dc.subject.keywordAuthorPricing-
dc.subject.keywordAuthorFlat-Fee-
dc.subject.keywordAuthorSubscription Duration-
dc.subject.keywordAuthor전자책-
dc.subject.keywordAuthor디지털재-
dc.subject.keywordAuthor가격제-
dc.subject.keywordAuthor정액제-
dc.subject.keywordAuthor서브스크립션 기간-
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