9-W: Taste Perception and Creativity
Taste perception plays a key role in consumers’ food decisions. The current research examines consumers’ taste preference for a snack/drink to enhance their creativity and how different tastes influence performance on a creativity task.
- Publisher
- Association for Consumer Research
- Issue Date
- 2017-10
- Language
- English
- Citation
ADVANCES IN CONSUMER RESEARCH, v.45, pp.1034 - 1034
- ISSN
- 0098-9258
- Appears in Collection
- MG-Journal Papers(저널논문)
- Files in This Item
- There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.