Expiration Date Perception and Food Disposal Decision

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We propose that consumers use the perceived healthiness of a food as a cue to infer its expiration date when it is absent. Hence, a mere framing of a food item as healthy increases the perception that it expires quickly and this perception influences consumers’ decision to discard the food.
Publisher
Association for Consumer Research
Issue Date
2019-10
Language
English
Citation

ADVANCES IN CONSUMER RESEARCH, v.47, pp.158 - 163

ISSN
0098-9258
URI
http://hdl.handle.net/10203/277626
Appears in Collection
MG-Journal Papers(저널논문)
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