Augmented reality (AR) not only extends our perceptions and thinking about the world, but it also provides a new experience when enjoying entertainment content as a new type of media. Nonetheless, most researchers have focused on retrieving multimedia content on the AR platform, considering few contexts, and fewer have contemplated how to present content and provide a novel experience to people. Therefore, we design what is termed the Location-based Film Experience in an augmented place to suggest a new means of delivering multimedia content on the AR platform. For this service, comprehensive context awareness is the most important factor. This becomes possible when the system collects and analyzes various data from distributed computing recourses and infers the context of the users and related objects. In this respect, it is essential to standardize and formulate metadata schema, and we propose the 5W1H metadata schema for a context-aware multimedia service on the AR platform in a ubiquitous computing environment. The proposed 5W1H metadata schema helps users experience retrieved video clips in the places where they were filmed. People can watch a video clip where it was filmed and experience the real world as the background of the scene. We expect such a place-aware AR service to provide a new means by which to enjoy various videos as well as films and TV shows.