Dynamic Relation between E-word of Mouth, Media Coverage, and TV Viewership
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Bae, Giwoong | ko |
| dc.contributor.author | Kim, Yuwon | ko |
| dc.contributor.author | Kim, Hye-jin | ko |
| dc.date.accessioned | 2020-05-06T02:20:29Z | - |
| dc.date.available | 2020-05-06T02:20:29Z | - |
| dc.date.created | 2020-04-24 | - |
| dc.date.issued | 2017-06-09 | - |
| dc.identifier.citation | Marketing Science Conference 2017 | - |
| dc.identifier.uri | http://hdl.handle.net/10203/274090 | - |
| dc.language | English | - |
| dc.publisher | INFORM Society for Marketing Science | - |
| dc.title | Dynamic Relation between E-word of Mouth, Media Coverage, and TV Viewership | - |
| dc.type | Conference | - |
| dc.type.rims | CONF | - |
| dc.citation.publicationname | Marketing Science Conference 2017 | - |
| dc.identifier.conferencecountry | US | - |
| dc.contributor.localauthor | Kim, Hye-jin | - |
| dc.contributor.nonIdAuthor | Kim, Yuwon | - |
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