Investigations of cognitive brain functions based on eye-tracking = 시선 추적 기반 인지적 뇌 기능 연구

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The main purpose of this study is to investigate the cognitive brain functions based on eye-tracking mainly. With this investigation, we approach the problem as a data analysis problem, rather than as a general behavior experiment based on questionnaire, and aimed to detect a new relation between the behavior of eye movement and the cognitive response. These results can be applied to market research or product planning in the field of marketing. To find the optimal solution of marketer’s view point, dealing with the two kinds item simultaneously is necessary to understand consumers’ preference accurately. In empathy induction research, viewers spend more time to the area which was important for storytelling and empathized character of narrative plot. The Induced Empathy Score (IES) had a close relationship with subsequent attentional processing (total fixation length for gaze duration). This supports that the top-down process (story plot) is more important than the bottom-up process (drawing style) in empathy induction when viewing cartoons. In nonverbal language of contextual cognition research, we concluded that the fixation length has a high correlation with the viewers understand and interest. To support the 24-hour daily cycle analysis of eye movements, there would need more portable devices and data-storing environment.
Advisors
Jeong, Jaeseungresearcher정재승researcher
Description
한국과학기술원 :바이오및뇌공학과,
Publisher
한국과학기술원
Issue Date
2018
Identifier
325007
Language
eng
Description

학위논문(박사) - 한국과학기술원 : 바이오및뇌공학과, 2018.2,[iv, 83 p. :]

Keywords

Eye-tracking▼aEye movement▼aVisual attention▼aEmpathy▼aContextual cognition; 시선추적▼a시선 움직임▼a공감 형성▼a시각적 주의 집중▼a문맥 인지

URI
http://hdl.handle.net/10203/264703
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=734295&flag=dissertation
Appears in Collection
BiS-Theses_Ph.D.(박사논문)
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