Does suspense spur or hamper consumer creativity = 복합정서인 서스펜스가 소비자 창의성에 미치는 영향에 관한 연구

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Little is known about how mixed emotions influence consumer creativity. Results of the five experiments revealed that suspense, a mixed emotion comprising hope and fear, facilitates consumer creativity. As felt conflict arises from experiencing suspense, a flexible mindset is adopted to reduce the conflict. Eventually, this mindset spurs consumer creativity. This holds for low dialectical thinkers, but not for high dialectical thinkers. Moreover, more cognitive effort is exercised when generating a number of ideas as well as novel ideas, but not when generating meaningful ideas.
Advisors
Hyun, Yong J.researcher현용진researcher
Description
한국과학기술원 :경영공학부,
Publisher
한국과학기술원
Issue Date
2018
Identifier
325007
Language
eng
Description

학위논문(박사) - 한국과학기술원 : 경영공학부, 2018.2,[iii, 45 p. :]

Keywords

creativity▼amixed emotion▼asuspense▼afelt conflict▼adialectical thinking; 창의성▼a복합정서▼a서스펜스▼a심리적 갈등▼a변증법적 사고

URI
http://hdl.handle.net/10203/264454
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=842560&flag=dissertation
Appears in Collection
MT-Theses_Ph.D.(박사논문)
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