What makes me grow? : (the) mediating effect of sense of self-expansion on subjective well-being for purchase type = 자기확장감으로 인한 구매의의가 물질적, 경험적 구매의 소비자 행복에 미치는 영향(the) mediating effect of sense of self-expansion on subjective well-being for purchase type

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This work presents that experiential purchases retain more meaningfulness than material purchases. That is, experiences give consumers greater meaning-based subjective well-being than do possessions as well. Further, three experiments demonstrate that consumers’ sense of self-expansion encourages perception of meaningfulness responsible for subjective well-being. Indeed, this means that experiential purchases are more proper to satisfy the fundamental desire of human nature than are material purchases, ego development. Together, these findings increase the understanding of purchase type (i.e. material and experiential purchases) and contribute to integrate growing literature on the relationship between purchase type and subjective well-being.
Advisors
윤여선researcherYoon, Yeosunresearcher
Description
한국과학기술원 :경영공학부,
Publisher
한국과학기술원
Issue Date
2018
Identifier
325007
Language
eng
Description

학위논문(박사) - 한국과학기술원 : 경영공학부, 2018.8,[iii, 28 p. :]

Keywords

물질적 구매▼a경험적 구매▼a구매의의▼a자기확장감▼a주관적 안녕; material purchases▼aexperiential purchases▼ameaningfulness▼asense of self-expansion▼asubjective well-being

URI
http://hdl.handle.net/10203/264440
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=827825&flag=dissertation
Appears in Collection
MT-Theses_Ph.D.(박사논문)
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