What makes me grow? : (the) mediating effect of sense of self-expansion on subjective well-being for purchase type = 자기확장감으로 인한 구매의의가 물질적, 경험적 구매의 소비자 행복에 미치는 영향(the) mediating effect of sense of self-expansion on subjective well-being for purchase type
This work presents that experiential purchases retain more meaningfulness than material purchases. That is, experiences give consumers greater meaning-based subjective well-being than do possessions as well. Further, three experiments demonstrate that consumers’ sense of self-expansion encourages perception of meaningfulness responsible for subjective well-being. Indeed, this means that experiential purchases are more proper to satisfy the fundamental desire of human nature than are material purchases, ego development. Together, these findings increase the understanding of purchase type (i.e. material and experiential purchases) and contribute to integrate growing literature on the relationship between purchase type and subjective well-being.