정보기술을 통한 비즈니스 혁신Innovations in Business Models through IT
전자상거래 또는 이비즈니스는 정보통신 기술에 의한 비즈니스 모델의 혁신을 지칭하는 말이다. 본 논문은 정보통 신기술과 기업의 혁신과의 관계를 개괄하여 논의하였다. 먼저 정보통신 기술이 어떻게 기업에게 혁신의 압력을 증대 함과 더불어 혁신이 용이한 경제환경을 조성하고 있는지를 거시 경제적 관점에서 정리하여 보았다. 정보기술은 (1)시 장의 자금 공급을 획기적으로 증대하여 금융비용을 낮추고 (2) 세계화의 촉진이 글로벌 경쟁을 불러왔으며 이는 급격 한 혁신의 압력으로 작용하고 (3) 정보의 대중화를 통한 투명성의 확대와 소비자 권력의 증대 또한 기업 혁신의 직접 적인 압력을 증대시키며 (4) 정보 투명화는 사전적 규제의 제거를 가능하게하여 기업의 경쟁을 촉진하고 (5) 산업의 서비스화(servitization)와 노동시장의 질적변화를 통한 혁신의 촉진 등의 거시경제적 영향을 논의하였다. Evans와 Wurster의 관점을 차용하여 인터넷을 기업의 상품/서비스 채널로서 기존의 채널과 어떻게 다른가를 설명하고 정보 윤 택성의 증가, 고객 도달성의 글로벌 확대, 가상 공간의 특징, 소비자와의 상호작용의 증대 등을 활용하여 기업들이 비 즈니스 모델의 혁신을 어떻게 성공하고 있는지를 논의하였다.
eCommerce or eBusiness refers to innovations in business models through information and communication technology (ICT). This essay discusses how ICT enables such innovations. For this end, first we investigate how macro business environment has been transformed into one where pressure for business innovation has been inflated and become easier. We list the following five major changes in macroeconomic system by ICT: (1) increase of money (capital) supply, (2) globalization and competition across nations’boundaries, (3) democratization of information access and empowering customers, (4) increasesd transparency and less regulations, and (5) fundamental changes in labor market. Secondly, we illustrate business model innovations directly from microeconomic perspective. This explanation is based on model of distribution channel by Evans and Wurster who see the Internet as a radically unique channel. Successful cases illustrate that information richness, customer reach, more interactivity, virtualness of inventory and business processes are main ingredients to business model innovation brought by ICT.
eCommerce or eBusiness refers to innovations in business models through information and communication technology (ICT). This essay discusses how ICT enables such innovations. For this end, first we investigate how macro business environment has been transformed into one where pressure for business innovation has been inflated and become easier. We list the following five major changes in macroeconomic system by ICT: (1) increase of money (capital) supply, (2) globalization and competition across nations’boundaries, (3) democratization of information access and empowering customers, (4) increasesd transparency and less regulations, and (5) fundamental changes in labor market. Secondly, we illustrate business model innovations directly from microeconomic perspective. This explanation is based on model of distribution channel by Evans and Wurster who see the Internet as a radically unique channel. Successful cases illustrate that information richness, customer reach, more interactivity, virtualness of inventory and business processes are main ingredients to business model innovation brought by ICT.
- Publisher
- SK Telecom
- Issue Date
- 2008
- Keywords
Information Communiction Technology; New Economy; Business Model; Innovation
- Citation
Telecommunications Review, Vol.18, No.1
- Appears in Collection
- KGSM-Conference Papers(학술회의논문)
- Files in This Item
- 2008-041.pdf(1.67 MB)Download
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