Optimal Advertising When Credibility Of Film Reviews Is Under Challenge
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Joo, Hailey Hayeon | ko |
| dc.contributor.author | Kim, Minki | ko |
| dc.date.accessioned | 2019-03-19T01:39:09Z | - |
| dc.date.available | 2019-03-19T01:39:09Z | - |
| dc.date.created | 2019-03-07 | - |
| dc.date.issued | 2017-06-09 | - |
| dc.identifier.citation | The 2017 INFORMS Marketing Science Conference | - |
| dc.identifier.uri | http://hdl.handle.net/10203/251750 | - |
| dc.language | English | - |
| dc.publisher | University of Southern California | - |
| dc.title | Optimal Advertising When Credibility Of Film Reviews Is Under Challenge | - |
| dc.type | Conference | - |
| dc.type.rims | CONF | - |
| dc.citation.publicationname | The 2017 INFORMS Marketing Science Conference | - |
| dc.identifier.conferencecountry | US | - |
| dc.identifier.conferencelocation | University of Southern California, Los Angeles | - |
| dc.contributor.localauthor | Kim, Minki | - |
| dc.contributor.nonIdAuthor | Joo, Hailey Hayeon | - |
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