User Adoption Model under Service Competitive Market Structure for Next-Generation Media Services

Cited 5 time in webofscience Cited 0 time in scopus
  • Hit : 566
  • Download : 476
As information technology rapidly develops and the period required to enter new technology shortens, there emerges a wide variety of alternatives for consumers. When there are many alternatives in the market, users choose after making comparisons. This process of making comparisons is our research key. We established a research model to find a mixed effect that comes from new attitudes to technology adoption and alternative's continuous usage intention. The effect is revealed through a relative attractiveness (RA) factor to explain a user's process of comparison. We empirically test our research model in the new media services, such as mobile TV, web TV, and mobile IPTV. According to our research results, a continuous usage intention of an existing technology is an important factor to explain the adoption of a new technology. So, the contribution of our research is in finding a role for the RA factor in research in new technology adoption.
Publisher
ELECTRONICS TELECOMMUNICATIONS RESEARCH INST
Issue Date
2011-02
Language
English
Article Type
Article
Keywords

INFORMATION-TECHNOLOGY USAGE; SYSTEM CHARACTERISTICS; PERCEIVED USEFULNESS; ACCEPTANCE; BEHAVIOR; TAM; STANDARDIZATION; DETERMINANTS; PERSPECTIVE; EXPERIENCE

Citation

ETRI JOURNAL, v.33, no.1, pp.110 - 120

ISSN
1225-6463
URI
http://hdl.handle.net/10203/24982
Appears in Collection
RIMS Journal Papers
Files in This Item
000287278200014.pdf(761.69 kB)Download
This item is cited by other documents in WoS
⊙ Detail Information in WoSⓡ Click to see webofscience_button
⊙ Cited 5 items in WoS Click to see citing articles in records_button

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0