시뮬레이션과 군집 분석을 활용한 중소제약기업의 제품군 조정 사례 분석A case study on adjusting product groups for an SME pharmaceutical company by using simulation and clustering analysis

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This paper presents a case study to adjust the product group at ‘an SME (small and medium size enterprise) pharmaceutical company’. The company produces an excessive amount of different products using its maximum capacity, which causes inefficiency. Considering the fact that the company is growing fast, it needs to adjust its product group by removing inefficient products. In order to help the company, we carried out simulation to find out bottleneck process and after that we also conducted hierarchical clustering analysis to figure out which product causes inefficiency most severely, using three indicators consisting of the bottleneck contribution, sales, and contribution margins. Applying the ExtendSim simulation with the clustering analysis result, we substituted ‘better (i.e., causing less inefficiency) products’for the problematic ones and observed the increases in the sales and profits at the company in various scenarios. The paper shows how we can derive managerial implications useful for the SME’s production planning from these approaches.
Publisher
한국SCM학회
Issue Date
2018-05
Language
Korean
Keywords

Pharmaceutical Company; Production Planning; Inefficiency; Hierarchical Clustering Analysis

Citation

한국SCM학회지, v.18, no.1, pp.91 - 102

ISSN
1598-382X
DOI
10.25052/KSCM.2018.05.18.1.91
URI
http://hdl.handle.net/10203/246952
Appears in Collection
MT-Journal Papers(저널논문)
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