Champion behaviour and product innovation performance in Korea

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Adopting an uncertainty-reduction perspective, this study examines the impact of champion behaviour on the product development process and the performance of new product development projects. Champion behaviour is defined as: expressing confidence in the innovation; involving and motivating others to support the innovation; and persisting under adversity. Based on data from 79 product development projects across 34 Korean firms, this study finds that champion behaviour positively contributes to project performance in both direct and indirect ways by providing market information, material resources, and organisational support. The theoretical and practical implications and directions for future research are discussed.
Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Issue Date
2018-10
Language
English
Article Type
Article
Citation

ASIAN JOURNAL OF TECHNOLOGY INNOVATION, v.26, no.2, pp.172 - 201

ISSN
1976-1597
DOI
10.1080/19761597.2018.1520133
URI
http://hdl.handle.net/10203/246304
Appears in Collection
MT-Journal Papers(저널논문)
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