신상품에 대한 소비자들의 초기 기대수준 관리Managing Consumers’ Prior Expectation of a New Product
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이상윤 | - |
| dc.contributor.author | 안재현 | - |
| dc.date.accessioned | 2011-05-23T05:21:25Z | - |
| dc.date.available | 2011-05-23T05:21:25Z | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.issued | 2008-05 | - |
| dc.identifier.citation | 대한산업공학회 & 한국경영과학회 춘계공동학술대회 춘계학술대회, v., no., pp. - | - |
| dc.identifier.uri | http://hdl.handle.net/10203/23828 | - |
| dc.language | KOR | - |
| dc.language.iso | ko | en |
| dc.publisher | 대한산업공학회 | - |
| dc.title | 신상품에 대한 소비자들의 초기 기대수준 관리 | - |
| dc.title.alternative | Managing Consumers’ Prior Expectation of a New Product | - |
| dc.type | Conference | - |
| dc.subject.alternative | brand choice | en |
| dc.subject.alternative | consumer expectation | en |
| dc.subject.alternative | reference dependence | en |
| dc.subject.alternative | loss aversion | en |
| dc.subject.alternative | word-of-mouth | en |
| dc.subject.alternative | complex network | en |
| dc.type.rims | CONF | - |
| dc.citation.publicationname | 대한산업공학회 & 한국경영과학회 춘계공동학술대회 춘계학술대회 | - |
| dc.identifier.conferencecountry | South Korea | - |
| dc.identifier.conferencecountry | South Korea | - |
| dc.contributor.localauthor | 안재현 | - |
| dc.contributor.nonIdAuthor | 이상윤 | - |
- Appears in Collection
- KSIM-Conference Papers(학술회의논문)
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