Browse "RIMS Collection" by Subject WORD-OF-MOUTH
Showing results 1 to 5 of 5
| Financing as a Marketing Strategy Seog, S. Hun; Hyun, Yong Jin, MARKETING SCIENCE, v.28, no.3, pp.526 - 540, 2009-05 |
| Informational cascade in the insurance market Seog, S. Hun, JOURNAL OF RISK AND INSURANCE, v.75, no.1, pp.145 - 165, 2008-03 |
| Relevant and rich interactivity under uncertainty: Guest reviews, host responses, and guest purchase intention on Airbnb Kim, Dongyeon; Park, Sung-Pil; Yi, Sangyoon, TELEMATICS AND INFORMATICS, v.65, 2021-12 |
| Roles of emotional expressions in review consumption and generation processes Kim, Jong Min; Hwang, Kyusung, INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, v.86, 2020-04 |
| The impact of movie titles on box office success Bae, Giwoong; Kim, Hye-jin, JOURNAL OF BUSINESS RESEARCH, v.103, pp.100 - 109, 2019-10 |
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