Browse "RIMS Collection" by Subject SALES
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| Managing initial expectations when word-of-mouth matters Effects of product value and consumer heterogeneity Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01 |
| Managing initial expectations when word-of-mouth matters: Effects of product value and consumer heterogeneity Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01 |
| Understanding the dynamics of review posting and the management intervention effects on those dynamics Kim, Jong Min; Hwang, Kyusung; Hyun, Soonchul, INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, v.88, 2020-07 |
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