Browse "RIMS Collection" by Author Bradlow, Eric T.

Showing results 1 to 1 of 1

1
PIE: A Holistic Preference Concept and Measurement Model

Kim, Hye-jin; Park, Young-Hoon; Bradlow, Eric T.; Ding, Min, JOURNAL OF MARKETING RESEARCH, v.51, no.3, pp.335 - 351, 2014-06

Discover

Type

Open Access

Date issued

. next

Subject

. next

rss_1.0 rss_2.0 atom_1.0