Showing results 1 to 5 of 5
Dynamic Relation between E-word of Mouth, Media Coverage, and TV Viewership Bae, Giwoong; Kim, Yuwon; Kim, Hye-jin, Marketing Science Conference 2017, INFORM Society for Marketing Science, 2017-06-09 |
Exploration of an Individual Critic’s Review in Forecasting Box Office: Using Matrix Completion and Deep Learning Park, Keeyeon; Bae, Giwoong; Kim, Hye-jin, 2019 AMA Winter Academic Conference, American Marketing Association, 2019-02-24 |
Relation between Early E-WOM and Average TV Viewership Bae, Giwoong; Kim, Hye-jin, 2018 KSMS International Conference, Seogang University, 2018-11 |
The impact of movie titles on box office success Bae, Giwoong; Kim, Hye-jin, JOURNAL OF BUSINESS RESEARCH, v.103, pp.100 - 109, 2019-10 |
The impact of movie titles on box office success Bae, Giwoong; Kim, Hye-jin, Marketing Science Conference 2019, INFORMS Society for Marketing Science, 2019-06-21 |
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