DC Field | Value | Language |
---|---|---|
dc.contributor.author | 안재현 | - |
dc.contributor.author | 차경천 | - |
dc.contributor.author | 전덕빈 | - |
dc.contributor.author | 박명환 | - |
dc.date.accessioned | 2011-04-26T06:40:53Z | - |
dc.date.available | 2011-04-26T06:40:53Z | - |
dc.date.created | 2012-02-06 | - |
dc.date.issued | 2001-06 | - |
dc.identifier.citation | 2001년 한국경영과학회/대한산업공학회 춘계공동학술대회, v., no., pp.513 - 516 | - |
dc.identifier.uri | http://hdl.handle.net/10203/23379 | - |
dc.description.abstract | In this paper, we define a new concept in the telecommunication service market, Bridging Telecommunications Service. It is a service concept related to the substitution of consecutive generations of telecommunications services. The roles and characteristics of the bridging telecommunications service are identified and the management strategies for the bridging telecommunications services are developed. The management strategies are developed through the typical sequence of bridging telecommunications service life cycle: strategy for a new service development process, marketing strategy, and service termination strategy. The management strategies developed in this paper are examined and their implications are drawn in the two representative cases: CT-2 service in Korea and the PHS service in Japan. | - |
dc.language | KOR | - |
dc.language.iso | ko | en |
dc.publisher | 한국경영과학회 | - |
dc.title | 브리징 통신서비스의 개념과 경영전략 | - |
dc.title.alternative | Bridging Telecommunications Service: Its Concept and Management Strategy | - |
dc.type | Conference | - |
dc.type.rims | CONF | - |
dc.citation.beginningpage | 513 | - |
dc.citation.endingpage | 516 | - |
dc.citation.publicationname | 2001년 한국경영과학회/대한산업공학회 춘계공동학술대회 | - |
dc.identifier.conferencecountry | South Korea | - |
dc.identifier.conferencecountry | South Korea | - |
dc.contributor.localauthor | 안재현 | - |
dc.contributor.localauthor | 전덕빈 | - |
dc.contributor.nonIdAuthor | 차경천 | - |
dc.contributor.nonIdAuthor | 박명환 | - |
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