Disclosed is a method for intelligently displaying a sports game video for a multimedia mobile terminal, the method including the steps of: determining if a camera shot existing in the sports game video is a long-shot; when the camera shot is determined as a long-shot, determining a ROI within an image frame of the sports game video; and when the camera shot is determined as a non-long-shot, displaying the image frame on the mobile terminal, and, when the camera shot is determined as a long-shot, enlarging and displaying the ROI on the mobile terminal.