A method and apparatus for operating an analog beam is provided. The apparatus includes a hybrid beam-forming structure having a small number of digital chains provided in a digital stage and a signal is transmitted and received in a Time Division Multiple Access (TDMA) scheme. The apparatus includes an analog beam-forming operating unit configured to change the analog beam for a counterpart device for which use of a next frame is to be permitted, upon receiving a request for using the next frame from at least one of multiple devices that transmit and receive signals in units of frames and a communication unit configured to transmit information indicating that the analog beam is changed to permit the use of the next frame by the counterpart device to the multiple devices.