New Product Introduction; Shareholder Value; Tobin’s q; Marketing-Finance Interface; Hierarchical Linear Model (HLM); 신제품 출시; 기업가치; Tobin’s q; 마케팅-재무 인터페이스; 위계적 선형모형(HLM)
유통연구, v.22, no.1, pp.1 - 17
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