DC Field | Value | Language |
---|---|---|
dc.contributor.author | Omigie, Newman O | ko |
dc.contributor.author | Zo, Hangjung | ko |
dc.contributor.author | Rho, Jae Jeung | ko |
dc.contributor.author | Ciganek, Andrew P. | ko |
dc.date.accessioned | 2017-08-08T06:31:15Z | - |
dc.date.available | 2017-08-08T06:31:15Z | - |
dc.date.created | 2017-07-24 | - |
dc.date.created | 2017-07-24 | - |
dc.date.created | 2017-07-24 | - |
dc.date.issued | 2017-06 | - |
dc.identifier.citation | INDUSTRIAL MANAGEMENT & DATA SYSTEMS, v.117, no.5, pp.910 - 926 | - |
dc.identifier.issn | 0263-5577 | - |
dc.identifier.uri | http://hdl.handle.net/10203/225176 | - |
dc.description.abstract | Purpose-The purpose of this paper is to extend the theory of consumption values by investigating the influence of aesthetic, conditional, convenience, monetary, epistemic, self-gratification, and social value on customer pre-adoption choice behavior to use mobile financial services. Design/methodology/approach-Data were collected using an online survey questionnaire resulting in 524 total responses from registered users of M-PESA mobile financial services in Kenya, ultimately resulting in a usable sample of 384 responses. Partial least squares was used to evaluate the research model and associated hypotheses. Findings-Aesthetic, conditional, convenience, monetary, epistemic, and self-gratification value are positive determinants of customer pre-adoption choice behavior to use M-PESA mobile financial services, but not social value. Research limitations/implications-Survey participants were limited to customers of M-PESA mobile financial services in Kenya. The study findings present important implications for managers and academic researchers in the mobile financial services market. Originality/value-This is one of the first empirical studies to investigate customer pre-adoption choice behavior to use M-PESA mobile financial services from the perspective of customer perceived value. | - |
dc.language | English | - |
dc.publisher | EMERALD GROUP PUBLISHING LIMITED | - |
dc.title | Customer pre-adoption choice behavior for M-PESA mobile financial services Extending the theory of consumption values | - |
dc.type | Article | - |
dc.identifier.wosid | 000404805200007 | - |
dc.identifier.scopusid | 2-s2.0-85019547956 | - |
dc.type.rims | ART | - |
dc.citation.volume | 117 | - |
dc.citation.issue | 5 | - |
dc.citation.beginningpage | 910 | - |
dc.citation.endingpage | 926 | - |
dc.citation.publicationname | INDUSTRIAL MANAGEMENT & DATA SYSTEMS | - |
dc.identifier.doi | 10.1108/IMDS-06-2016-0228 | - |
dc.contributor.localauthor | Zo, Hangjung | - |
dc.contributor.localauthor | Rho, Jae Jeung | - |
dc.contributor.nonIdAuthor | Ciganek, Andrew P. | - |
dc.description.isOpenAccess | N | - |
dc.type.journalArticle | Article | - |
dc.subject.keywordAuthor | Customer perceived value | - |
dc.subject.keywordAuthor | Customer pre-adoption choice behaviour | - |
dc.subject.keywordAuthor | M-PESA | - |
dc.subject.keywordAuthor | Mobile financial services | - |
dc.subject.keywordPlus | PERCEIVED VALUE | - |
dc.subject.keywordPlus | SATISFACTION | - |
dc.subject.keywordPlus | INFORMATION | - |
dc.subject.keywordPlus | INTENTIONS | - |
dc.subject.keywordPlus | ATTITUDES | - |
dc.subject.keywordPlus | PRODUCTS | - |
dc.subject.keywordPlus | LOYALTY | - |
dc.subject.keywordPlus | SCALE | - |
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