Customer pre-adoption choice behavior for M-PESA mobile financial services Extending the theory of consumption values

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dc.contributor.authorOmigie, Newman Oko
dc.contributor.authorZo, Hangjungko
dc.contributor.authorRho, Jae Jeungko
dc.contributor.authorCiganek, Andrew P.ko
dc.date.accessioned2017-08-08T06:31:15Z-
dc.date.available2017-08-08T06:31:15Z-
dc.date.created2017-07-24-
dc.date.created2017-07-24-
dc.date.created2017-07-24-
dc.date.issued2017-06-
dc.identifier.citationINDUSTRIAL MANAGEMENT & DATA SYSTEMS, v.117, no.5, pp.910 - 926-
dc.identifier.issn0263-5577-
dc.identifier.urihttp://hdl.handle.net/10203/225176-
dc.description.abstractPurpose-The purpose of this paper is to extend the theory of consumption values by investigating the influence of aesthetic, conditional, convenience, monetary, epistemic, self-gratification, and social value on customer pre-adoption choice behavior to use mobile financial services. Design/methodology/approach-Data were collected using an online survey questionnaire resulting in 524 total responses from registered users of M-PESA mobile financial services in Kenya, ultimately resulting in a usable sample of 384 responses. Partial least squares was used to evaluate the research model and associated hypotheses. Findings-Aesthetic, conditional, convenience, monetary, epistemic, and self-gratification value are positive determinants of customer pre-adoption choice behavior to use M-PESA mobile financial services, but not social value. Research limitations/implications-Survey participants were limited to customers of M-PESA mobile financial services in Kenya. The study findings present important implications for managers and academic researchers in the mobile financial services market. Originality/value-This is one of the first empirical studies to investigate customer pre-adoption choice behavior to use M-PESA mobile financial services from the perspective of customer perceived value.-
dc.languageEnglish-
dc.publisherEMERALD GROUP PUBLISHING LIMITED-
dc.titleCustomer pre-adoption choice behavior for M-PESA mobile financial services Extending the theory of consumption values-
dc.typeArticle-
dc.identifier.wosid000404805200007-
dc.identifier.scopusid2-s2.0-85019547956-
dc.type.rimsART-
dc.citation.volume117-
dc.citation.issue5-
dc.citation.beginningpage910-
dc.citation.endingpage926-
dc.citation.publicationnameINDUSTRIAL MANAGEMENT & DATA SYSTEMS-
dc.identifier.doi10.1108/IMDS-06-2016-0228-
dc.contributor.localauthorZo, Hangjung-
dc.contributor.localauthorRho, Jae Jeung-
dc.contributor.nonIdAuthorCiganek, Andrew P.-
dc.description.isOpenAccessN-
dc.type.journalArticleArticle-
dc.subject.keywordAuthorCustomer perceived value-
dc.subject.keywordAuthorCustomer pre-adoption choice behaviour-
dc.subject.keywordAuthorM-PESA-
dc.subject.keywordAuthorMobile financial services-
dc.subject.keywordPlusPERCEIVED VALUE-
dc.subject.keywordPlusSATISFACTION-
dc.subject.keywordPlusINFORMATION-
dc.subject.keywordPlusINTENTIONS-
dc.subject.keywordPlusATTITUDES-
dc.subject.keywordPlusPRODUCTS-
dc.subject.keywordPlusLOYALTY-
dc.subject.keywordPlusSCALE-
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