We define value chain sustainability as the firm's sustainability, perceived by the managers in the context of its supply chain or value chain. Consistent with the literature, we put forth that it is a latent concept consisting of three dimensions, i.e., stakeholder economics, stakeholder ethics and environmental dimension. We further hypothesise that managers' communication and satisfaction influence their perception of the value chain sustainability. Using the survey data from 216 managers at a company, we conduct confirmatory factor analysis (CFA) along with a path analysis to verify the hypotheses. From the analysis, we conclude the following. First, the managers do perceive the value chain sustainability as comprised of the three dimensions. Managers' satisfaction with their job and company determines the communication level among the managers. Finally, the managers' communication influences their perception of the firm's value chain sustainability, i.e., the more the managers communicate with each other, the more important the managers perceive the firm's value chain sustainability to be.