DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Lee, Eue Hun | - |
dc.contributor.advisor | 이의훈 | - |
dc.contributor.author | Kang, Dong In | - |
dc.contributor.author | 강동인 | - |
dc.date.accessioned | 2017-03-29T02:31:14Z | - |
dc.date.available | 2017-03-29T02:31:14Z | - |
dc.date.issued | 2016 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=649358&flag=dissertation | en_US |
dc.identifier.uri | http://hdl.handle.net/10203/221322 | - |
dc.description | 학위논문(석사) - 한국과학기술원 : 기술경영학과, 2016.2 ,[v, 100 p. :] | - |
dc.description.abstract | The topic of information diffusion via electronic consumer-to-consumer communication has received a great amount of attention in the consumer behavior criteria. In order to develop a sustainable information exchange framework that can be applied for emerging social media services, it is necessary to identify consumers’ perceived values (Information, Social, Hedonic, Altruistic, and Usefulness) derived from engaging in opinion leading activities online. The channel that relates these values to consumers’ continued intention to use social media as well as the differing value intensity for high and low degrees of opinion leading activity will augment the understanding of information diffusion. An electronic survey study was initiated targeting individuals who have prior experience in exchanging IT product-related information via social media. The developed social media-specific values framework holds future implications because the perceived values will be consistent even when new social media typologies emerge in the future. | - |
dc.language | eng | - |
dc.publisher | 한국과학기술원 | - |
dc.subject | Social Media | - |
dc.subject | Opinion Leading Activity | - |
dc.subject | Perceived Value | - |
dc.subject | Consumer-to-Consumer | - |
dc.subject | Information Diffusion | - |
dc.subject | 소셜미디어 | - |
dc.subject | 정보공유활동 (Opinion Leading Activity) | - |
dc.subject | 인식된 가치 (Perceived Values) | - |
dc.subject | 정보 확산 | - |
dc.subject | 소비자간 소통 | - |
dc.title | Altered values framework for opinion leading actions online | - |
dc.title.alternative | 온라인 정보 공유 활동에 맞춘 변형된 가치 프레임워크 : 한국 소셜미디어의 IT 정보 확산 과정 | - |
dc.type | Thesis(Master) | - |
dc.identifier.CNRN | 325007 | - |
dc.description.department | 한국과학기술원 :기술경영학과, | - |
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