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From word-of-mouth to word-of-mouse: information processing of electronic word-of-mouth messages = 전자구전메시지(electronic word-of-mouth)의 소비자 정보처리link Park, Do-Hyung; 박도형; et al, 한국과학기술원, 2008 |
The effect of negative online consumer reviews on product attitude: An information processing view Lee, Jumin; Park, Do-Hyung; Han, Ingoo, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.7, no.3, pp.341 - 352, 2008-09 |
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