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Alexa, Tell Me More! The Effectiveness of Advertisements through Smart Speakers Park, Kyuhong; Park, Yongjin; Lee, Junyeong; Ahn, Jae-Hyeon; Kim, Dongyeon, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.26, no.1, pp.3 - 24, 2022-01 |
Online advertising by the comparison challenge approach Lee, Jae Won; Lee, Jae Kyu, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.5, no.4, pp.282 - 294, 2006 |
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