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Selective Sensitization: Consuming a Food Activates a Goal to Consume Its Complements Huh, Young Eun; Vosgerau, Joachim; Morewedge, Carey K., JOURNAL OF MARKETING RESEARCH, v.53, no.6, pp.1034 - 1049, 2016-12 |
SNS 이용동기와 사회적 자본이 구전의도에 미치는 영향 = The effect of motivation and social capital on word of mouth on SNS : mainly comparison of open/closed social network servicelink 민지영; Min, Ji Young; et al, 한국과학기술원, 2016 |
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