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Browse "College of Business(경영대학)" by Subject e-commerce▼aOnline Channel▼aCustomer Decision Journey▼a, Consumer behavior▼aCovid-19▼aWeb Analytics▼aDigital Marketing▼aDigital Channel

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Covid-19이 온라인 채널에 미친 영향 : 고객 구매여정 마케팅 프레임워크 기반 삼성전자 Covid-19 대응 사례 분석 = Effect of Covid-19 on consumer purchase journey in online channel : case analysis of Samsung Electronics' marketing strategy for smart phone based on CDJ frameworklink

이재승; 한진수; et al, 한국과학기술원, 2022

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