Browse "College of Business(경영대학)" by Subject Online Customer Journey▼aGoogle Analytics▼aCustomer-initiated Channel▼aFirm-initiated Channel▼aPurchase Funnel▼aAISAS
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| Investigating the customer journey across channels via Google analytics = 구글 애널리틱스를 통한 소비자 여정과 채널 선택 과정 탐색link Kim, Hee Hun; Kim, Minki; et al, 한국과학기술원, 2021 |
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