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Showing results 1 to 4 of 4

1
Dissecting movie performance across multiple distribution channels: An elastic justification theory perspective

Song, Kaeun; Kim, Hyungjin; Lee, Junyeong; Kim, Young-Gul, TELEMATICS AND INFORMATICS, v.35, no.1, pp.159 - 167, 2018-04

2
Managing initial expectations when word-of-mouth matters Effects of product value and consumer heterogeneity

Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01

3
Managing initial expectations when word-of-mouth matters: Effects of product value and consumer heterogeneity

Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01

4
The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?

Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04

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