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The effect of corporate social responsibility (CSR) activities on companies with bad reputations Yoon, Yeosun; Guerhan-Canli, Zeynep; Schwarz, Norbert, JOURNAL OF CONSUMER PSYCHOLOGY, v.16, no.4, pp.377 - 390, 2006 |
The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement Park, Do-Hyung; Lee, Jumin; Han, Ingoo, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.11, no.4, pp.125 - 148, 2007 |
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