Browse "College of Business(경영대학)" by Subject M-PESA▼amobile financial services▼amobile phone-based financial service▼acustomer perceived value▼acustomer pre-adoption choice behavior▼autilitarian value▼ahedonic value▼apersonal values▼aattributes▼aconsequences▼ainstrumental▼aterminal▼acustomer value change▼acustomer value hierarchy▼ameans-end theory▼areflective▼arepeated indicators technique
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| Customer value perceptions, attitudes, and behavior toward mobile financial services : the case of M-PESA = 모바일 금융 서비스에 대한 고객의 가치 인식, 태도, 그리고 행동 : M-PESA 사례link Omigie, Newman Osaosemwengie; Zo, Hangjung; et al, 한국과학기술원, 2018 |
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