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Browse "College of Business(경영대학)" by Subject High-price home appliances▼apurchase decision stages▼acustomer contact point▼aCustomer Styles Inventory(CSI)▼ahigh-quality consciousness▼aprice-value consciousness▼atrust-based seeking tendency▼abrand loyalty▼aoff-line channel loyalty

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고가 가전 소비자의 오프라인 채널 결정에 미치는 영향에 대한 요인 분석 연구 : 정보 탐색 과정을 중심으로 = Factors influencing consumer's offline-channel selection when purchasing high-priced home appliances : focusing on information search processlink

임영진; 박병호; et al, 한국과학기술원, 2019

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