Browse "College of Business(경영대학)" by Subject Digital content▼atargeting promotion▼adigital content consumption▼aconsumer choice▼amarketing strategy▼amonetization
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| Three studies on digital content sales strategies : effects of content previews, monetization pricing, and consumption-based promotions on E-book sales = 디지털 콘텐츠의 판매와 소비를 위한 마케팅, 유료화, 홍보 전략의 실증적 연구link Choi, Angela Aerry; Oh, Wonseok; et al, 한국과학기술원, 2019 |
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