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Browse "College of Business(경영대학)" by Subject Ad avoidance▼amedia context▼amental accounting of time▼aanticipatory emotion congruity▼aonline video platform▼aOnline Video Advertising(OVA)▼apre-roll ads▼aclip video

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(The) effect of media context on ad avoidance in online video platform : Mental accounting of time and anticipatory emotion congruity perspectives = 온라인 동영상 플랫폼의 광고 회피에 대한 미디어 콘텍스트 효과 연구 : 시간의 심적회계와 예상감정의 일치성을 중심으로link

Kim, Hyungjin; Kim, Young-Gul; et al, 한국과학기술원, 2018

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