Showing results 1 to 2 of 2
Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach Lee, Joo-Won; Ahn, Jae-Hyeon, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.17, no.1, pp.119 - 137, 2012 |
The impacts of media type, placement and exposure type on attitudes towards advertisements on mobile devices Park, Eunil; Ohm, Jay Young, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.12, no.2, pp.160 - 176, 2014 |
Discover