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Fear, Social Projection, and Financial Decision Making Lee, Chan Jean; Andrade, Eduardo B., JOURNAL OF MARKETING RESEARCH, v.48, no.SI, pp.121 - 129, 2011-11 |
The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness Li, Yiling; Kim, Hye-jin; Do, Boram; Choi, Jeonghye, JOURNAL OF BUSINESS RESEARCH, v.151, pp.232 - 243, 2022-11 |
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