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Showing results 1 to 8 of 8

1
“Alexa, buy me a movie!”: How AI speakers reshape digital content consumption and preference

Son, Yoonseock; Oh, Wonseok, 39th International Conference on Information Systems, ICIS 2018, Association for Information Systems, 2018-12

2
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment

Lee, Seung Yoon; Son, Yoonseock; Oh, Wonseok, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.38, no.2, pp.484 - 516, 2021-04

3
Impact of customers' digital banking adoption on hidden defection: A combined analytical-empirical approach

Son, Yoonseock; Kwon, Hyeokkoo Eric; Tayi, Giri K.; Oh, Wonseok, JOURNAL OF OPERATIONS MANAGEMENT, v.66, no.4, pp.418 - 440, 2020-06

4
Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption Patterns under Mobile-App Reward Scheme

Son, Yoonseock; Yim, Dobin; Oh, Wonseok, 38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017, Association for Information Systems, 2018-12

5
The adoption and use of mobile application-based reward systems: Implications for offline purchase and mobile commerce

Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho, 2016 International Conference on Information Systems, ICIS 2016, Association for Information Systems, 2016-12

6
The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preference

Son, Yoonseock; Oh, Wonseok; Im, Il, MIS QUARTERLY, v.47, no.2, pp.857 - 874, 2023-06

7
Three essays on the economics of emerging consumer channels : how artificial intelligence and mobile technologies influence consumer behaviors and firm profitability = 인공지능과 모바일 기술이 고객 행태와 기업 수익에 미치는 영향에 관한 세 연구link

Son, Yoonseock; Oh, Wonseok; et al, 한국과학기술원, 2020

8
When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition

Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho, INFORMATION SYSTEMS RESEARCH, v.31, no.3, pp.835 - 847, 2020-09

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