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Consumer response to coupon advertising Hahn, Minhi; Dae Ryun Chang; Kim, Ik-Tae; Kim, Yup, INTERNATIONAL JOURNAL OF ADVERTISING, v.14, no.1, pp.41 - 53, 1995-01 |
기술발전 단계와 산업분류에 따른 기술혁신 행태분석 = The behavior of technological innovation according to the technological development stage and industry classifiactionlink 김엽; Kim, Yup; et al, 한국과학기술원, 1987 |
사전적 상표태도가 소비자 광고반응에 미치는 영향 = The effect of prior attitude toward brand on consumer response to advertisementlink 김엽; Kim, Yup; et al, 한국과학기술원, 1995 |
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