Browse "College of Business(경영대학)" by Author Yang, Joonhyuk
Showing results 3 to 4 of 4
| The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed? Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04 |
| Word of mouth and critical reviews for the motion picture industry in South Korea: On mainstream and non-mainstream movies Yang, Joonhyuk; Kim, Luke; Laveen, Amblee; Kim, Wonjoon, 2009 42nd Annual Hawaii International Conference on System Sciences, HICSS, Hawaii International Conference on System Sciences(HICSS), 2009-01-05 |
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