Showing results 2 to 4 of 4
The effect of mobile device usage on creating text reviews Park, Keeyeon; Kim, Hye-Jin; Kim, Jong Min, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.35, no.4, pp.1011 - 1029, 2023-04 |
The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed? Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04 |
The impact of emotions on the helpfulness of movie reviews Ullah, R.; Zeb, A.; Kim, Wonjoon, JOURNAL OF APPLIED RESEARCH AND TECHNOLOGY, v.13, no.3, pp.359 - 363, 2015-06 |
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