Browse "College of Business(경영대학)" by Subject WORD-OF-MOUTH
Showing results 9 to 27 of 27
| Effects of online crowds on self-disclosure behaviors in online reviews: a multidimensional examination Choi, Hanbyeol; Oh, Wonseok; Kwak, Chanhee; Lee, Junyeong; Lee, Heeseok, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.39, no.1, pp.218 - 246, 2022-04 |
| Effects of source influence and peer referrals on information diffusion in Twitter Kwon, Joseph; Han, Ingoo; Kim, Byoungsoo, INDUSTRIAL MANAGEMENT DATA SYSTEMS, v.117, no.5, pp.896 - 909, 2017-05 |
| Factors influencing information distortion in online deliberations: The effects of informational characteristics and regulatory focus Chung, Sunghun; Han, Ingoo, COMPUTERS IN HUMAN BEHAVIOR, v.29, no.6, pp.2188 - 2196, 2013-11 |
| Financing as a Marketing Strategy Seog, S. Hun; Hyun, Yong Jin, MARKETING SCIENCE, v.28, no.3, pp.526 - 540, 2009-05 |
| From valence to emotions: Exploring the distribution of emotions in online product reviews Ullah, Rahat; Amblee, Naveen; Kim, Wonjoon; Lee, Hyunjong, DECISION SUPPORT SYSTEMS, v.81, pp.41 - 53, 2016-01 |
| How Does the Mobile Channel Reshape the Sales Distribution in E-Commerce? Park, Yongjin; Bang, Youngsok; Ahn, Jae-Hyeon, INFORMATION SYSTEMS RESEARCH, v.31, no.4, pp.1164 - 1182, 2020-12 |
| Influence of cognitive and social change factors on E-vehicle switching intention: Evidence from Korea Hwang, Jeong Seop; Rho, Jae Jeung; Hwang, Yoon Min, TECHNOLOGY IN SOCIETY, v.74, 2023-08 |
| Predicting Firm Market Performance Using the Social Media Promoter Score Chung, Sunghun; Shin, Donghyuk; Park, Jooyoung, Marketing Letters, v.33, no.4, pp.545 - 561, 2022-02 |
| Relation between early e-WOM and average TV ratings Bae, Giwoong; Kim, Hye-Jin, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.32, no.1, pp.135 - 148, 2020-01 |
| Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales Lee, Heeseung Andrew; Choi, Angela Aerry; Sun, Tianshu; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.32, no.4, 2021-12 |
| Seasonality in the Non-U.S. Motion Picture Industry: A Case of South Korea Yang, Joonhyuk; Kim, Wonjoon, JOURNAL OF MEDIA ECONOMICS, v.27, no.1, pp.38 - 55, 2014-01 |
| The different effects of online consumer reviews on consumers purchase intentions depending on trust in online shopping malls An advertising perspective Lee, Jumin; Park, Do-Hyung; Han, Ingoo, INTERNET RESEARCH, v.21, no.2, pp.187 - 206, 2011 |
| The effect of mobile device usage on creating text reviews Park, Keeyeon; Kim, Hye-Jin; Kim, Jong Min, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.35, no.4, pp.1011 - 1029, 2023-04 |
| The effect of negative online consumer reviews on product attitude: An information processing view Lee, Jumin; Park, Do-Hyung; Han, Ingoo, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.7, no.3, pp.341 - 352, 2008-09 |
| The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement Park, Do-Hyung; Lee, Jumin; Han, Ingoo, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.11, no.4, pp.125 - 148, 2007 |
| The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed? Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04 |
| The impact of online video highlights on TV audience ratings Bae, Giwoong; Kim, Hye-jin, ELECTRONIC COMMERCE RESEARCH, v.22, no.2, pp.405 - 425, 2022-06 |
| Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales Performance in Social Commerce Lee, Kyunghee; Lee, Byungtae; Oh, Won-Seok, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.32, no.4, pp.109 - 143, 2015 |
| When Seeing Helps Believing: The Interactive Effect s of Previews and Reviews on E-Book Purchases Choi, Angela Aerry; Cho, Daegon; Yim, Dobin; Moon, Jae Yun; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.30, no.4, pp.1164 - 1183, 2019-12 |
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