Showing results 2 to 3 of 3
Relation between early e-WOM and average TV ratings Bae, Giwoong; Kim, Hye-Jin, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.32, no.1, pp.135 - 148, 2020-01 |
Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales Lee, Heeseung Andrew; Choi, Angela Aerry; Sun, Tianshu; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.32, no.4, 2021-12 |
Discover