The effects of enlarged words in text messages: Look clearer, but less premium

Abstract

This study explored the effects of enlarged words in text messages on receivers' affective judgment of the contents. In order empirically to investigate the effects, we conducted two experiments: One was a preliminary study to observe general user responses to enlarged text messages, and the other one was a survey to measure emotional responses of users when contexts of text messaging were specified. Based on the results, we revealed positive and negative aspects of using enlarging words as a nonverbal cue in text message communication.