DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김형수 | - |
dc.contributor.author | 허순영 | - |
dc.date.accessioned | 2011-01-14T08:02:17Z | - |
dc.date.available | 2011-01-14T08:02:17Z | - |
dc.date.created | 2012-02-06 | - |
dc.date.issued | 2003-11 | - |
dc.identifier.citation | 2003 한국경영정보학회 추계학술대회, v., no., pp.115 - 122 | - |
dc.identifier.uri | http://hdl.handle.net/10203/21620 | - |
dc.description.abstract | As a solution for offering 1:1 personalized services in CRM, the event-driven marketing has lately attracted considerable attention. However, since any classification system for events able to involve all the event types has not been prepared, many marketing opportunities could be lost. Also, it is a problem that no concrete information structure for event is defined, so that it sometimes causes incorrect marketing actions. In this paper, to present an alternative to solve the problems above, we first define the event conceptually and build an inheritance model for representing event classification system. In addition, we derive critical elements such as customer, channel, and marketing action that should be considered simultaneously when an event occurs, then propose a concrete information structure of event by analyzing collaborations between such elements and the event. | - |
dc.description.sponsorship | 본 연구는 정보통신부의 대학 IT연구센터(ITRC)의 지원을 받아 수행되었습니다. | en |
dc.language | KOR | - |
dc.language.iso | ko | en |
dc.publisher | 한국경영정보학회 | - |
dc.title | 고객관계관리 시스템에서의 이벤트 구조 | - |
dc.title.alternative | The Structure of Event of the Customer Relationship Management System | - |
dc.type | Conference | - |
dc.type.rims | CONF | - |
dc.citation.beginningpage | 115 | - |
dc.citation.endingpage | 122 | - |
dc.citation.publicationname | 2003 한국경영정보학회 추계학술대회 | - |
dc.identifier.conferencecountry | South Korea | - |
dc.identifier.conferencecountry | South Korea | - |
dc.contributor.localauthor | 허순영 | - |
dc.contributor.nonIdAuthor | 김형수 | - |
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