Policy Role of Social Media in Developing Public Trust Twitter communication with government leaders

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Citizens' trust in a government is critical when the government utilizes Twitter to communicate with the public. This research collected 398 questionnaire samples from Korean citizens who communicate with a central government department via Twitter and employed a structured equation analysis. The study discovered that tweets coming from a leading (or an executive) government officer (e.g., a minister) played mediation role in increasing citizens' perception of credibility in governmental Twitter feed. Furthermore, the citizens' trust in governmental media functioned as a moderator for expanding their trust in government from an agency level to the overall government
Publisher
ROUTLEDGE JOURNALS
Issue Date
2016-09
Language
English
Article Type
Article
Citation

PUBLIC MANAGEMENT REVIEW, v.18, no.9, pp.1265 - 1288

ISSN
1471-9037
DOI
10.1080/14719037.2015.1066418
URI
http://hdl.handle.net/10203/213096
Appears in Collection
MG-Journal Papers(저널논문)
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