Policy Role of Social Media in Developing Public Trust Twitter communication with government leaders

Abstract

Citizens' trust in a government is critical when the government utilizes Twitter to communicate with the public. This research collected 398 questionnaire samples from Korean citizens who communicate with a central government department via Twitter and employed a structured equation analysis. The study discovered that tweets coming from a leading (or an executive) government officer (e.g., a minister) played mediation role in increasing citizens' perception of credibility in governmental Twitter feed. Furthermore, the citizens' trust in governmental media functioned as a moderator for expanding their trust in government from an agency level to the overall government