온라인 쇼핑몰의 활성화 요인에 관한 연구: 정보시스템 관점에서

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New electronic commercial paradign is now diffusing based on the rapid growth of computer network infrastructure and, therefore, online shopping malls are aggressively expanding all over the world. In this paper, we identify facilitating factors that affect active utilization of online shopping mall considering customers' needs and convenience such as service availability, information relevance to customers' needs. and system convinience. Empirical data analysis was performed for nine Korean online shopping malls. Results suggest that current shopping malls should concentrate on delivering relevant information to the customers needs and developing convenient shopping mall systems.
Publisher
한국경영과학회
Issue Date
1998-01
Language
KOR
Citation

한국경영과학회 추계학술대회, pp.52 - 55

URI
http://hdl.handle.net/10203/21285
Appears in Collection
KSIM-Conference Papers(학술회의논문)
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