휴대폰 결제방식에 대한 소비자의 인지적 특성 규명에 관한 연구A study on the consumers perceptual characteristics of cellular-phone payment system

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dc.contributor.author이, 석기-
dc.contributor.author조, 영빈-
dc.contributor.author김, 성희-
dc.date.accessioned2010-12-16T05:53:16Z-
dc.date.available2010-12-16T05:53:16Z-
dc.date.issued2002-
dc.identifier.citation한국경영과학회 춘계학술대회논문집en
dc.identifier.urihttp://hdl.handle.net/10203/21112-
dc.description.abstractCellular-phone payment system is a new innovating technology emerged in Korea since 2001. Previous studies concerning the electronic payment system are usually about the payment process itself, so they focused on the matter such as security or the robustness of the process. The study from the angle of behavioral science seldom exists. This article identifies which characteristic of the cellular-phone payment service affects to the user status (user, non users). To do this, we used perceptual 4 characteristics in Rogers Technology Acceptance Model with one additional characteristic-security.en
dc.language.isokoen
dc.publisher한국경영과학회en
dc.title휴대폰 결제방식에 대한 소비자의 인지적 특성 규명에 관한 연구en
dc.title.alternativeA study on the consumers perceptual characteristics of cellular-phone payment systemen
dc.typeArticleen

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