Showing results 3 to 4 of 4
Relation between Early E-WOM and Average TV Viewership Bae, Giwoong; Kim, Hye-jin, 2018 KSMS International Conference, Seogang University, 2018-11 |
The impact of movie titles on box office success Bae, Giwoong; Kim, Hye-jin, Marketing Science Conference 2019, INFORMS Society for Marketing Science, 2019-06-21 |
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